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AI automation that really fits your business.

We find repetitive work, prove a practical solution, then integrate it into the systems your team already uses.

14+Years in AI and software
50+Clients across industries
$35M+Value delivered
98%Client retention

01 / Process

Five phases, in order, with a human gate before anything ships

DiscoverPrioritizePrototype
Integrate [gate]Measure
Typical first cycle: 1 to 2 weeks

DISCOVERPRIORITIZEPROTOTYPEINTEGRATEMEASURE
01

Discover

We examine the current workflow, tools, inputs, decisions, and bottlenecks. We interview your team and review existing systems to understand how work actually gets done.

Process map, bottleneck list
02

Prioritize

We select a use case with clear value, manageable risk, and measurable success criteria. Each candidate is scored on value, complexity, risk, and implementation effort.

Scored opportunity matrix
03

Prototype

We build a small working version using real documents, data, and user feedback. The prototype is tested with your team to validate feasibility and usability.

Working prototype on real data
04

IntegrateHuman review

We connect the approved solution to existing systems and add human review where necessary. Integration preserves your current tools and adds AI without disruption.

Live in your stack, review gate in place
05

Measure and improve

We track time saved, accuracy, cycle time, adoption, exceptions, and business impact. The system is updated as workflows, data, and requirements change.

Time saved, accuracy, cycle time

03 / Tools

Free tools, built from the same work

3 live at /tools/*
No sign-up, no card
Each answers one costing question

AI Video Cost Calculator

Live

What HeyGen, Synthesia and Pictory actually cost at your posting rate.

100 videos / mo · 90s

HeyGen$312

Synthesia$258

Pictory$189

Self-hosted$0

/tools/ai-video-cost-calculatorOpen

YouTube Summarizer

Beta

Paste a link, get the claims and caveats without watching.

transcript → claims

01 Pulls the caption track

02 Splits claims from filler

03 Keeps the numbers stated

04 Flags what is unsourced

Summary in ~8 seconds

/tools/youtube-summarizerOpen

AI Stack Optimizer

Live

ChatGPT vs Claude, tested blind on your own prompts.

verdict on your stack

ChatGPT Plus KEEP

Claude Pro KEEP

Jasper CANCEL

Perplexity Pro DOWNGRADE

/tools/ai-stack-optimizerOpen

04 / Insights

Written from the work, with the arithmetic shown

10 articles · own research
AI Agents · AI Video · Policy
Sales Tools · Dev Tools

05 / Who

Making AI useful takes real-world experience

20 years across technology and consulting
Enterprise framing · hands-on delivery
One accountable operator

Kirill Kiryushin, founder of Amalgama
Kirill KiryushinFounder & Managing Partner

Twenty years across consulting, enterprise technology, and business ownership, combining board-level framing with hands-on delivery.

01 / Enterprise2 major banks, 1 oil company, 3 global IT integrators
02 / ConsultingBig Three and Big Four environments
03 / Operator3 businesses built, 2 exits
04 / EducationMaster's in Management, CliftonStrengths: Strategic

Selected training & certifications

Anthropic
OpenAI
IBM
AWS
Oracle
PMBOK / PMI
Google

What leaders say about AI

On-the-record statements from enterprise leaders and independent research. Every quote links to its source.

01
“We are completely convinced the consequences will be extraordinary and possibly as transformational as some of the major technological inventions of the past several hundred years – think the printing press, the steam engine, electricity, computing and the Internet.”
02
“Generative AI is going to reinvent virtually every customer experience we know, and enable altogether new ones about which we’ve only fantasized.”
03
“Today, more than a quarter of all new code at Google is generated by AI, then reviewed and accepted by engineers.”
04
“The consequence of us launching the technology is that we need the equivalent of 700 fewer full-time agents – and the assistant is handling two-thirds of our customer service chats.”
05
“65% of organizations now regularly use generative AI – nearly double in ten months – and most report real cost reductions in the functions where they deploy it.”
McKinsey & CompanyThe State of AI in Early 2024
Global survey of 1,363 organizations
Original source

06 / FAQ

Questions before the first call

Scope, timing, privacy, risk and what happens after launch.

AI workflow automation uses artificial intelligence inside a defined business process to classify information, retrieve knowledge, generate drafts, analyze data, or recommend actions. Rules, permissions, and human approval remain part of the workflow where needed.

07 / Get started

Get a free workflow assessment

A focused conversation about your workflows, tools and objectives. You leave with specific opportunities, whether or not we work together.

01

30 minutesFocused conversation

02

Specific opportunitiesTailored to your workflows

03

No strategy deckPractical next steps only

A focused 30-minute conversation. No generic strategy presentation.